Invent Medic announces that the company has signed an agreement with Apotek Hjärtat for the inclusion of the company’s product Efemia bladder support in the assortment. Initially, Efemia will be available via the nationwide webshop apotekhjartat.se.
Apotek Hjärtat is Sweden’s largest privately-owned pharmacy chain with around 390 pharmacies throughout the country. The company is owned by the grocery retailer Ica Gruppen. With this agreement, Efemia will now be available via the two largest pharmacy chains in Sweden.
“This is another important step forward in our efforts to increase Efemia’s visibility and availability on the Swedish market. With two nationwide pharmacy chains as resellers, we are now increasing our focus on reaching out to the product’s target group. This is done indirectly via educating relevant healthcare providers, and directly through digital campaigns and other marketing activities,” says Invent Medic’s CEO Karin Bryder.
Efemia will be included in Apotek Hjärtat’s assortment in the coming months.