Long-term customer relations
Once women start using Efemia bladder support, they often continue doing so over time or until their symptoms subside.
This means that Invent Medic can focus on building long-term customer relations, and thus also stable cash flows which allow the company to expand into more regions in order to reach women all over the world.
Invent Medic notices that users who themselves have been helped by Efemia tend to become ambassadors and tell friends, colleagues and acquaintances about the product. In today’s connected world, this social effect can become a powerful international tool to increase awareness of Efemia. Invent Medic uses social media extensively in its marketing, while also focusing on showcasing the company at various training and health-related events.