Invent Medic announces that the company is now establishing its product Efemia Bladder Support in Germany together with the distributor Arteriomed. The launch will initially be aimed primarily at the retail market, with availability from Q4 2019.
Today, around 10 million women in Germany are using some kind of protection against urine leakage and are thereby potential regular Efemia users. This makes the country the largest single market for the product in Europe.
Arteriomed is a leading German distributor of medical products for personal use. The agreement with Invent Medic enables the distributor to sell the product directly to consumers as well as to resellers and health care entities. Initially, the parties will focus on the retail market.
“It is inspiring that we are now able to reach out with Efemia to the large number of German women who are looking for a simple and effective way to minimize urine leakage, both during physical activity and for longer periods of time. Arteriomed has a strong outreach in the women’s health segment, not least through its close relation with the German women’s health association the 19.6 Million Club. We see this as very positive as our collaboration with the Swedish 1.6 Million Club has proven to be a successful way to reach Efemia’s target group,” says Invent Medic’s CEO Karin Bryder.
“Efemia is a unique, exciting and proven solution to a problem that prevents women in many age groups from feeling free in their everyday life. We are really looking forward to reaching out with this product in Germany, thereby promoting a more active lifestyle with a higher quality of life coveted by so many women,” says Arteriomed’s CEO Helga Wachtmeister.