Invent Medic announces that the company has signed a distribution agreement with Madrid-based En Suelo Firme, a company specialized in offering pelvic floor health products to Spanish-speaking women in Europe. En Suelo Firme has a strong social media presence, with more than 250,000 followers and over 4 million annual website visitors.

With this distribution agreement for Spain, Invent Medic is extending its outreach for Efemia to eight European markets. The company is already reaching healthcare entities and users in Sweden, Norway, Denmark, the UK, Germany, the Netherlands and Belgium. Invent Medic will also soon apply for an FDA registration of Efemia in the United States.

“It is inspiring that we are able to appoint En Suelo Firme as our regional Efemia partner in Spain. Together, we will be able to reach out with Efemia to Spanish-speaking women in a better way than before, with a focus on their domestic market. En Suelo Firme’s use of digital marketing and growth ambitions is also aligned with our overall strategy for Efemia in the coming years,” says Invent Medic’s CEO Karin Bryder.

“Having Efemia in En Suelo Firme portfolio is a boost in our fight against the taboo that surrounds the hidden global health challenge of female urinary incontinence (SUI). It provides a solution to encourage women who suffer from SUI not to remain silent, but to recover their activities, social life and their lost quality of life,” says En Suelo Firme’s CEO Maria Lunz.

Efemia is expected to become available in Spain from the first quarter of 2021. Around 4.6 million women in Spain are estimated to be using some kind of protection against urine leakage and are thereby potential Efemia users. En Suelo Firme is the exclusive or official distributor in Spain of several leading pelvic floor health products, targeting both healthcare professionals and the retail market.

This disclosure contains information that Invent Medic Sweden is obliged to make public pursuant to the EU Market Abuse Regulation (EU nr 596/2014). The information was submitted for publication, through the agency of the contact person, on 14-12-2020 22:06 CET.

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